We're re-branding our beef (no pun intended)! Joyce Farms Naked Beef is getting a new name: Heritage Aberdeen Angus Beef. Don't worry, though — it's the same top-quality beef you've come to expect from Joyce Farms.
To answer some of the questions you may have about this change, here’s a brief Q&A:
Absolutely nothing. Only the name has changed.
Our beef program will remain exactly the same. The cattle are still 100% grass-fed and grass-finished, raised on open pasture to GAP 4 Animal Welfare standards. They are never, ever given any hormones, antibiotics, animal by-products, artificial ingredients, corn, or grain (no grain silage, no DDGs - dried distillers' grains).
Joyce Farms beef has always been Naked (as in, nothing added ever), and it always will be, but the new name better conveys the unique heritage genetics used in our grass-fed beef program. It’s a critical component in producing flavorful, well-marbled beef using cattle fed and finished on grass.
Our grass-fed beef comes from cattle descended from the original Aberdeen Angus of Scotland. Unlike the modern Angus, bred to consume a grain-finishing diet, the Aberdeen Angus used by Joyce Farms has an unaltered digestive tract, allowing it to thrive on a 100% grass diet. It’s that trait that allows our Heritage Beef Aberdeen Angus to develop naturally and eat the right foods, producing the best tasting beef in the world.
We’ve already changed most of the content on our website to reflect the new name. We will be phasing in new packaging and incorporating the change into promotional materials over the coming months. During this transition, you may see or receive some products and materials that say Naked Beef, and some that says Heritage Beef. Rest assured, they are exactly the same.
Have any other questions? Feel free to send us a message!