Have you ever wondered why those perfectly red tomatoes from the supermarket taste like tap water? And did a simple roast chicken always require half a pound of seasoning? It's no illusion. The flavor of the food we eat is changing, and has been for more than half a century. Tomatoes, chicken, strawberries -- everything we grow is bigger and cheaper, but blander than ever. At the same time, technology now lets us produce in the lab the very flavors that have been lost on the farm. And the result is that we have utterly transformed what, and how much, we eat. The solution is as novel as it is exhilarating. We are on the cusp of a new revolution in agriculture that promises better health and longer lives through the one thing we most desire: better tasting food.
"It is our sincere hope that this book gives you some basic principles that will help you on your way to fun and profit. There is nothing quite like seeing a newborn calf nursing momma for the first time. Or just sitting and listening to a herd of cows grazing a fresh patch of grass. But to have happy, healthy cows you need to have healthy, nutritious grass. To have healthy, nutritious grass, you have to have healthy, vibrant soil that is alive with microbes, earthworms, and other organisms." -excerpt from the book, co-authored by Joyce Farms' Chief Ranching Officer, Dr. Allen Williams.
Shipping Included!View full product details
Heavy-duty and durable, this Joyce Farms official Grizzly cooler is perfect for hunting, camping, fishing, tailgating, sports, and more!