Naked Beef

We Use Care And Breeding To Produce
Grass-Fed Beef Of Consistently Good Flavor

A Flavor That Out Beefs All Beefs

While grass-fed beef is universally known to be better for you and the planet, until now it simply hasn’t always tasted better. So we set out to raise a grass-fed beef that would lead the category. One that would consistently out beef all beefs. And, yes, we are proud to say the incredible flavor of our grass-fed beef will turn even the most discerning palates around.


Our Naked Beef is certified GAP Step 4 by the Global Animal Partnership.
Learn more about GAP on our blog.

Naked = Nothing Added EVER

Our Naked Beef is pure beef because it has nothing added EVER. They eat only their natural diet – grass, grazing contentedly on small farms in the most natural prairie environments. No hormones, no antibiotics, no pesticides, no preservatives, no animal by-products or artificial ingredients are added EVER. So when we say nothing added EVER, we mean just that. No ifs, ands, or buts.

    No Hormones


No Animal By-Products


No Hormones or Steroids


No Artificial Ingredients


USDA Choice or Higher, Guaranteed

Unlike most grass-fed beef programs, our beef is graded by the USDA, and the majority grades USDA Choice or higher, a reflection of our cattle genetics and grass-finishing.

Raised With Taste In Mind

How do we produce a grass-fed beef that tastes so great every time? We work with the renowned Dr. Allen Williams to produce the finest tasting grass-fed and grass-finished beef available. Dr. Williams’ years of research has taught us that fine-tasting beef begins with the right cattle genetics, natural diet, and humane treatment. 

Only The Best Breeds 

We choose our cattle from the very best heritage stock – and our animals are always traceable back to their origin. Our Naked Beef is made from heritage Aberdeen Angus cattle — the original angus. Less than 5% of American cattle qualify as true Aberdeen Angus, and Joyce Farms is the only beef program in the nation with these genetics. The original Angus breed was officially established with Aberdeen Angus Bull #1, Old Jock, born in 1842 in Scotland, the result of centuries-old breeding for hardiness and red meat quality. While modern commercial Angus cattle have a digestive system that has been adapted for a grain-finishing diet, true Angus are known to thrive on a grass-only diet. The result is beef the way beef is meant to taste.

A Natural Diet 

Properly raising grass-fed cattle parallels growing grapes for a fine wine. Their meat takes on distinct flavors based on the terrain, weather, soil and water where they graze. That’s why we make sure our cattle eat only a natural diet of 100% forage (natural grasses and vegetation), never corn or grain, so the taste is consistently pure and savory. We are set on changing people’s minds that grass-fed beef must taste “grass-fed”. 

Better Treatment, Better Cattle

Our beef farms, all located here in the US, routinely pass the strictest audits for humane handling. And we carefully follow the guidelines of Dr. Temple Grandin, nationally-recognized authority on humane animal treatment, to make sure our livestock has the TLC needed for ideal growth. In fact, our driving reason for feeding our cattle a purely grass diet is that it is, in itself, more humane. Grass is a cow’s natural diet. And studies show that eating grass makes their digestive process easier and more comfortable. The result? Fewer health risks.

Naked Beef Is Healthier Beef

Our cattle are not only healthier themselves, but their meat is healthier for you to eat. Compared to grain-fed beef, a serving of our grass-fed beef has:

  • 1/3 less saturated fats
  • 2-6 times the cell-boosting Omega-3 fatty acids
  • 3-5 times the Omega-7 which lower cholesterol, LDL cholesterol, and triglycerides
  • 2-3 times heart-healthy and cancer-inhibiting conjugated linoleic acid (CLA)
  • 1.5 times more dietary protein
Naked Grass-Fed Beef Health Benefits

    Naked Beef Bestsellers