While grass-fed beef is universally known to be better for you and the planet, until now it simply hasn’t always tasted better. So we set out to raise a grass-fed beef that would lead the category. One that would consistently out beef all beefs. And, yes, we are proud to say the incredible flavor of our grass-fed beef will turn even the most discerning palates around.
Our Naked Beef is certified GAP Step 4 by the Global Animal Partnership.
Our Naked Beef is pure beef because it has nothing added EVER. They eat only their natural diet – grass. They graze contentedly on small farms in the most natural prairie environments. No hormones, no antibiotics, no pesticides, no preservatives, no animal by-products or artificial ingredients are added EVER. So when we say nothing added EVER, we mean just that. No ifs, ands, or buts.
NO ANIMAL BY PRODUCTS
NO HORMONES OR STEROIDS
NO ARTIFICIAL INGREDIENTS
Unlike most grass-fed beef programs, our beef is graded by the USDA, and the majority grades USDA Choice or higher, a reflection of our cattle genetics and grass-finishing.
How do we produce a grass-fed beef that tastes so great every time? We work with the renowned Dr. Allen Williams to produce the finest tasting grass-fed and grass-finished beef available.
The approach he has taken with our beef program involves over 20 years research to find the right cattle genetics for grass finishing. He has taken a very scientific approach in developing a grazing program that produces excellent finishing without using grain, and the proof is in the flavor.
Dr. Williams’ research has taught us that the best-tasting beef begins with the right cattle genetics, natural diet, and humane treatment.
We choose our cattle from the very best heritage stock – and our animals are always traceable back to their origin. Our Naked Beef is made from heritage Aberdeen Angus cattle — the original angus. Less than 5% of American cattle qualify as true Aberdeen Angus, and Joyce Farms is the only beef program in the nation with these genetics. The original Angus breed was officially established with Aberdeen Angus Bull #1, Old Jock, born in 1842 in Scotland, the result of centuries-old breeding for hardiness and red meat quality. While modern commercial Angus cattle have a digestive system that has been adapted for a grain-finishing diet, true Angus are known to thrive on a grass-only diet. The result is beef the way beef is meant to taste.
Properly raising grass-fed cattle parallels growing grapes for a fine wine. Their meat takes on distinct flavors based on the terrain, weather, soil and water where they graze. That’s why we make sure our cattle eat only a natural diet of 100% forage (natural grasses and vegetation), never corn or grain, so the taste is consistently pure and savory. We are set on changing people’s minds that grass-fed beef must taste “grass-fed”.
Our beef farms, all located here in the US, routinely pass the strictest audits for humane handling. And we carefully follow the guidelines of Dr. Temple Grandin, nationally-recognized authority on humane animal treatment, to make sure our livestock has the TLC needed for ideal growth. In fact, our driving reason for feeding our cattle a purely grass diet is that it is, in itself, more humane. Grass is a cow’s natural diet. And studies show that eating grass makes their digestive process easier and more comfortable. The result? Fewer health risks.
Our cattle are not only healthier themselves, but their meat is healthier for you to eat. Compared to grain-fed beef, a serving of our grass-fed beef has:
The most delicious and healthy New York strip steak around. You'll savor the complex flavor in a tender, juicy Naked Grass-Fed steak the same way you appreciate a fine wine, because you will taste the care that went into developing it.
Whether you use it for burgers, spaghetti, meatloaf, or tacos, Joyce Farms Naked Grass-Fed Ground Beef is lean, juicy, and naturally delicious.
Relish the melding of flavors that you'll find only in Joyce Farms Naked Grass-Fed Beef. Hands down, the superior grass-fed top sirloin steak! Great for grilling, broiling or even sandwich steaks. Perfect for everyone’s taste.
Joyce Farms Naked Grass Fed Beef Strip Loin is tender yet loaded with the robust and original flavors of beef. A favorite cut of steak lovers and beef connoisseurs alike. By purchasing the whole strip loin you can easily cut New York Strip Steaks to your exact specifications.