"Strive for perfection in everything you do." - Henry Royce
Several months ago, we were approached with an invitation to appear in an exclusive publication for the Rolls-Royce Owners Club (RROC) called Strive for Perfection. This hardback coffee-table celebrates Rolls-Royce’s unceasing pursuit of excellence – an ethos that earned Rolls-Royce the status of “best car in the world.”
It also serves as a carefully curated guide to some of the most must-have luxury products and experiences in the world, including Joyce Farms all-natural and heritage meat and poultry!
We are honored to be among the elite brands and products featured in Strive for Perfection. From our president and CEO Ron Joyce:
“Rolls-Royce is synonymous with quality and the ultimate in luxury. It is rewarding for our company to be recognized for the values we share in pursuing a higher standard for meat and poultry production. We want people to enjoy food the way it used to taste.”
On August 18, 2018, we joined over 1,000 Rolls-Royce owners and their guests at the RROC's Annual Meet in Lake Tahoe where the official book launch for Strive for Perfection took place.
In the wake of Hurricane Helene's devastation, Asheville’s culinary community is coming together to offer more than just food. From hosting fundraising events to donating meals and resources, these chefs, restaurateurs, and food artisans are playing a vital role in relief efforts, feeding hope to those in need.
As consumers become more conscious about the origins of their food, labels on meat and poultry offer reassurance that our choices align with our values. However, new USDA guidelines aimed at strengthening these claims bring a new challenge: balancing trust in these labels with the rising costs of maintaining them, especially for small producers. Explore how these changes could impact the food you choose and the diversity of options available.
A look back at our 2021 #CelebrateMeat initiative, meant to challenge the growing calls to cancel meat. By collaborating with chefs, experts, and thought leaders, we showcased how responsibly raised meat is not just good for the planet but also worth celebrating. Reflect on our journey and explore the powerful voices that made this campaign a success.
