"Strive for perfection in everything you do." - Henry Royce
Several months ago, we were approached with an invitation to appear in an exclusive publication for the Rolls-Royce Owners Club (RROC) called Strive for Perfection. This hardback coffee-table celebrates Rolls-Royce’s unceasing pursuit of excellence – an ethos that earned Rolls-Royce the status of “best car in the world.”
It also serves as a carefully curated guide to some of the most must-have luxury products and experiences in the world, including Joyce Farms all-natural and heritage meat and poultry!
We are honored to be among the elite brands and products featured in Strive for Perfection. From our president and CEO Ron Joyce:
“Rolls-Royce is synonymous with quality and the ultimate in luxury. It is rewarding for our company to be recognized for the values we share in pursuing a higher standard for meat and poultry production. We want people to enjoy food the way it used to taste.”
On August 18, 2018, we joined over 1,000 Rolls-Royce owners and their guests at the RROC's Annual Meet in Lake Tahoe where the official book launch for Strive for Perfection took place.
Joyce Farms is introducing Signature Angus Heritage Beef, a pasture-raised, single-farm Red Angus program designed to carry our heritage beef story forward and serve more customers over time. Heritage Aberdeen Angus Beef will remain available in limited quantities until early 2026 as existing inventory is sold.
