Better Than Ever at 55!

In 1962, our company was founded by Alvin Joyce as a small poultry wholesaler serving local “mom and pop” grocery stores.

Ron Joyce joined the business with his father in 1971.

Ten years later, Ron Joyce purchased the company.

In 1991, we opened a state-of-the-art processing and distribution facility in Clemmons, N.C., allowing for more rapid growth.

In 1995, we began producing the high-quality, branded, all-natural chickens we now call Naked Chicken, offering noticeably better culinary qualities than mass-produced factory-farm chickens.

By 1998, we expanded our all-natural offerings to include All-Natural Turkey and Naked Duck.

We focused our time, attention, and resources on our Heritage Poultry and game birds in 2001, and we established farms to produce them.

In 2005, we became the first company to produce an authentic Label Rouge chicken in America — our signature Poulet Rouge Fermier^® chicken.

We expanded our Heritage Poultry production in 2006 to include Pintade Fermiere (French Guinea) and White Pheasant, one of the best meat pheasants in the world.

Ryan Joyce, Ron's son, joined the family business in 2008.

Stuart Joyce joined his father and brother when he joined the company in 2010.

In 2011, we added grass-fed beef to our line of products.

In 2016, we completed an expansion to our processing plant and distribution facility, adding more storage space and a state-of-the-art hatchery that improves our capacity to incubate and hatch birds in our Heritage Poultry line.