Signature Angus Heritage Beef

Joyce Farms Signature Angus Heritage Beef is premium, all-natural, pasture-raised beef from a single-source farm in the Blue Ridge Mountains. Raised with care and selected for bold, beef-forward flavor and a consistent eating experience, it is beef chefs can trust and home cooks can serve with confidence.

Revolutionizing Chicken Flavor

Poulet Rouge® Heritage Chicken represents a higher standard of poultry quality, rooted in traditional French genetics and raised with care for superior flavor, succulent texture, and thin, crispy skin. It is a heritage bird built for chefs and home cooks who want chicken with real depth of flavor.

Favored by chefs, food lovers, and discerning home cooks, Poulet Rouge® stands out in roasting, braising, rotisserie, and other classic preparations where flavor and texture matter. Available through our online shop for home delivery and through our foodservice network for chefs, it is a natural choice for those seeking a more memorable chicken experience.
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A Poulet Rouge® heritage chicken, showcasing its distinct features and quality raised on pasture-centered farms.

Championing the Commitment to Better Chicken

Joyce Farms Poulet Rouge® Heritage Chickens are raised and processed with care that meets the standards set by Global Animal Partnership's GAP Step 4 Certification and these naturally align with the Better Chicken Commitment's guidelines on important aspects of animal welfare, including breeding, housing conditions, stocking density, and third-party audits. Since our chickens are hand-harvested in small numbers, Joyce Farms is a recognized producer for the Better Chicken Commitment.

As part of our ongoing commitment to responsible practices, we continuously monitor advancements in technology and research to ensure our practices remain at the forefront of humane and ethical care. These principles have always been integral to how we operate, ensuring we deliver high-quality, thoughtfully raised poultry to our customers.
Joyce Farms building with a flagpole and American flag against a blue sky with clouds

The Search for a More Flavorful Bird

By the early 2000s, the Joyce family had already helped shape the market for all-natural chicken, offering one of the first antibiotic-free chicken options in the United States. Driven to create something even more distinctive, they set out in search of the best-tasting chicken in the world.

That search led them to France’s renowned Label Rouge program, a government-supported initiative created to preserve heritage-breed poulets fermiers through rigorous standards for quality and flavor. From this program, the Joyce family selected the cou nu breed, known for its featherless neck, tall stature, and lean breast.

In 2003, Ron Joyce brought those genetics to the United States and coined the name Poulet Rouge Fermier® for this new bird. The result was America’s first authentic genetic line from the Label Rouge tradition, raised to similar standards and built around the flavor, texture, and eating quality that continue to define Poulet Rouge® today.
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